This project centered on the creation of a stunning 3D generated moving packshot for the “Magnetic Man” fragrance by Bruno Banani. To achieve a captivating visual presentation, the ingredients of the packshot were crafted as CG models before being animated within the scene. To enhance the overall effect and truly bring the essence of the fragrance to life, a dynamic splash of liquid was incorporated. This splash not only made the packshot stand out but also vividly portrayed the vibrant and alluring vibe of the perfume, harmonizing perfectly with the other elements in the scene.
In addition to creating the packshot, the project also involved edit amends to the full TVC as well as the creation of various shorter versions.